Explore our online sample lectures
Navigating Decision-Making: Unveiling the Pitfalls and Triumphs
Join Perry Atwell, an expert in organizational behavior, as he unravels the intricacies of decision-making traps in this illuminating session. Delve i...
Optimizing Decision-Making with Little's Law: A Case Study in Healthcare
Join Tim Huh, a distinguished professor in Operations and Logistics at UBC's Sauder School of Business, for an enlightening session on leveraging quan...
Unveiling Financial Markets' Hidden Insights with Alternative Data
Join Markus Baldauf, a finance expert, on an illuminating journey into the realm of alternative data in financial markets. In this insightful lecture,...
Sustainable Marketing: Crafting Messages for Impactful Consumer Engagement
Join Tamar Milne, a seasoned lecturer in marketing and sustainability, as she navigates the intricate terrain of sustainable marketing strategies. In ...
SDGs & Cities with Dr. Murali Chandrashekaran
In this UBC MBA sample lecture, Dr. Murali Chandrashekaran explores Urbanization and the Role of Cities in Inclusive Prosperity.
Leadership with Dr. Wayne Rawcliffe
In this sample lecture, Dr. Wayne Rawcliffe discusses leadership and its evolving challenges in the modern world.
AI & Business Analytics with Gene Moo Lee
In this sample lecture, Gene Moo Lee introduces how analytics and automation have changed the industry landscape.
The Climate Crisis and Business
Dr. Justin Bull describes the challenges faced by business leaders and examines the range of solutions available. He shares how the climate crisis eff...
Disruptive Innovation: Identify, Prepare & Defend Against Disruption
Highlights of the sample lecture, Disruptive Innovation: How to Identify, Prepare, and Defend Against Disruption, with Professor Tim Silk.
Positioning: A Core Marketing Skill
With her experienced background in marketing at the likes of Coca-Cola and Dairy Queen, Ann Stone is sure to inspire you to pursue new heights of your...
Fundamentals in Entrepreneurship
In this webinar, Fraser Pogue, Adjunct Professor at UBC Sauder's Entrepreneurship and Innovation Group, gives you a taste of what you can expect durin...
Forecasting in Unprecedented Times
In this sample lecture, Prof. Martha Essak speaks about the fundamentals of forecasting in unprecedented times and gives you a taste of the cutting-ed...
The Economy and Sustainability
Justin Bull, Lecturer at UBC Sauder's Entrepreneurship and Innovation Group and Chair of the Sustainability and Ethics Group, gives you a taste of wha...
Strategies of Influence with Prof. Yann Cornil
The online session will discuss the psychology of influence and persuasion, and how to leverage both in order to make advertising messages more compel...
The Infinite & Inevitable with Prof. Justin Bull
Prof. Justin Bull, gives a Sample UBC MBA Class and provides an introduction to how sustainability and innovation and the environmental crisis is actu...
Intro to Marketing with Prof. Darren Dahl
Prof. Darren Dahl, gives a Sample UBC MBA Class and provides an idea of how integrative and participatory UBC MBA classes are.
Principles in Marketing with Prof. Darren Dahl
Using BMW's marketing campaign Darren Dahl explores segmentation, targeting, and product lifecycle strategies in the context of their brand.
Case Analysis: Cialis vs Viagra with Prof. Darren Dahl
Prof. Darren Dahl talks about the importance of understanding market segmentation and differentiation, and discusses various ways to segment the marke...
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