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CANADIAN IMMIGRATION UPDATES: Applicants to Master’s and Doctoral degrees are not affected by the recently announced cap on study permits. Read more

Tim Silk

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Tim Silk

Tim Silk

BBA (Wilfrid Laurier), PhD (Florida)
Associate Professor of Teaching, Marketing and Behavioural Science Division

Selected publications

  • Pechmann, C. and Silk, T.G. (2013), Policy and Research Related to Consumer Rebates: A Comprehensive Review. Journal of Public Policy & Marketing, 32 (2), 255-270. (authors contributed equally)
  • Cohen, Joel B., Julia Belyavsky, and Tim Silk (2008), "Using Visualization to Alter the Balance Between Desirability and Feasibility During Choice," Journal of Consumer Psychology, 18, 270-275.
  • Janiszewski, Chris, Tim Silk, and Alan D. J. Cooke (2003), "Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects," Journal of Consumer Research, 30, 311-325 (lead article).

Links and other information

Contact Information

Office Henry Angus 569
Tel +1 604.822.8362
Email tim.silk@sauder.ubc.ca

 

Research interests

  • Consumer Judgement and Decision Making
  • Rebates
  • Frequency Reward Programs
  • Mental Accounting
  • Procrastination

Courses taught in 2022-2023

  • Brand Management (BCom & MBA)
  • New Product Development (BCom & MBA)
  • Marketing Analysis (BCom)
  • Marketing (IMBA & PMBA)