Behavioural Insights into Business for Social Good Conference 2024
Conference Overview
Businesses are increasingly responding to the multiple crises we face, like climate change, social and economic inequities, and global health issues. To inspire further change that positively impacts people and the planet, the conference will propose an evidence-based, research-driven agenda for how business can lead with purpose; an informed and responsive agenda for new cross-disciplinary academic research about how business can be a vehicle for social good; and a plan for further increasing awareness and demand for business for social good among employees, customers, and the wider community.
Business for Social Good Summit: Balancing Purpose and Profit
June 14th, 2023: 8:00am to 12:00pm
Our Friday morning summit brings together the business expertise of industry leaders and the research insights of academic leaders. To tackle the pressing question of how businesses can find the balance between values and value, our featured speakers will present in pairs, sharing their unique perspectives and discussing with a moderator before taking audience questions. To register for the morning summit only, click here.
Featured Speakers
Jiamei Bai
Jiamei Bai is a Consumer and Retail Partner at McKinsey & Company, where she combines a passion for design and deep analytical background to serve global brands and investors on topics of strategy, consumer insights, loyalty, and omnichannel growth. Jiamei is currently on secondment to lululemon as the Senior Vice President of Member Engagement. She previously spent 10 years leading transformation programs across sectors including financial services, resources, and manufacturing. Jiamei holds an MBA and an MS in Biomedical Engineering from UBC and a Bachelor’s degree in Mechanical Engineering from the University of Waterloo.
Tabatha Bull
Tabatha Bull is Anishinaabe, a proud member of Nipissing First Nation. As President and CEO of the Canadian Council for Aboriginal Business (CCAB), she is committed to help rebuild and strengthen the path towards reconciliation and a prosperous Indigenous economy to benefit all Canadians. Tabatha frequently provides input to the Senate and House of the Parliament of Canada and serves on many boards and committees, including the Dexterra Group, Wigwamen Inc., CN’s inaugural Indigenous Advisory Council, and Catalyst CEO advisory board. Tabatha was awarded 2022 CEO of the Year by the Ontario Chamber of Commerce.
Ronnie Chatterji
Aaron “Ronnie” Chatterji, Ph.D. is the Mark Burgess & Lisa Benson-Burgess Distinguished Professor of Business and Public Policy at Duke University. Ronnie works at the intersection of academia, public policy and business, investigating the most important forces shaping our economy and society. He is the co-author of two books, “Can Business Save the Earth?” and “The Role of Innovation and Entrepreneurship in Economic Growth”. Ronnie has worked in both the Biden and Obama Administrations in senior economic policy positions, including mostly recently leading the implementation of the $52 billion CHIPS and Science Act.
Glen Clark
Glen Clark is a senior advisor to Rogers Communications and Tiny Ltd. Prior to that he was the President and COO of The Jim Pattison Group. He is also a member of the Board of Directors of Westshore Terminals Investment Corporation, an export terminal company and Tersa Earth, a small biotechnology startup. Prior to his corporate roles, Glen served as Premier of British Columbia, Minister of Finance and Corporate Relations, and Minister of Employment and Investment. He holds a Bachelor of Arts degree from Simon Fraser University, and a master’s degree in Community and Regional Planning from the University of British Columbia.
Research in Focus: Behavioural Insights into Business for Social Good
June 14th, 2024: 12:00pm to 5:00pm &
June 15th, 2024: 8:00am to 5:00pm
The Friday afternoon and Saturday sessions will include research talks and networking breaks highlighting research at the intersection of behavioural science, business, and the social good. Below are some examples of the types of research topics we typically feature. To register for the full academic conference (includes all sessions), click here.
- Perceptions and outcomes of Corporate Social Responsibility (CSR)
- Encouraging Equity, Diversity, and Inclusion
- Taking action toward Reconciliation
- Cause related marketing, philanthropy, promoting diversity, promoting prosocial actions, and ethical (unethical) business practices
- Unique models of business that have social impact
- Encouraging positive behaviors such as prosocial behaviors (e.g., donating money and volunteering), sustainable behaviors, citizenship behaviors, etc.
Submission Details for Research Presentations
There will be two types of presentations at the conference:
- Competitive Paper Presentations (15-minute research talks)
- Working Paper Presentations (5-minute lightning talks)
The deadline for submission was Tuesday, November 28, 2023; all submitters should now have received an email notification of their submission status. If you have any questions, please contact Kirstin Appelt at kirstin.appelt@sauder.ubc.ca.
Hosted by:
Thank you to all our sponsors.
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Marketing and Behavioural Science Division |
Organizational Behaviour and Human Resources Division |
Sustainability and Ethics Group |